2012 Games

LONDON 2012 CASE STUDY (WEYMOUTH & PORTLAND)

Summer 2012 saw the biggest sporting event since the 1940’s to come to our shores.

The London 2012 - Olympic and Paralympic games.

One of the locations would be the sailing at the Weymouth and Portland National Sailing Academy and the Portland Marina.

Due to strict IOC (International Olympic Committee) brand guidelines, all event venues such as the Sailing Academy were all subject to a ‘clean venue' program. This involves the concealing of all non-games associated branding and corporate identity.

LOCOG had appointed Icon (www.icon-world.com) as the principle
contractor to supply all hardware and printed products, Icon subcontracted to us to provide the essential local support to enable the fit out at the venue.
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Having completed the 'clean venue' operation, word soon spread to the sailing team of our work.

By recommendation we soon found ourselves contracted to aid in the implementation of the 'Look of the games'; involving the installation of graphics and branding materials on buildings, floors, pontoons and lampposts for both the Olympics and Paralympics.

Our fully qualified IPAF PASMA CSCS crew put in a tremendous effort battling the weather and the immoveable deadlines, all with great success and applause.

The team lead by Jamie Ross-Hulme - Venue Look Delivery Manager, ensured the timings for the project were met at all times, day or night.

Swift Signs were also instrumental in the original design, build and signage project at Portland Marina in 2008/2009.
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